Today I found an a really good example of an artist using all the different social media’s like twitter, facebook and youtube. The artist is called Imogen Heap and she has been blogging, twittering and using video blogging to engage with fans over the production of her new album.

Her youtube channel has had a small updates regualry asking fans for feedback through the new album production. And she regulary uses 12seconds to showcase thoughts and work.

Also she talks indepth about the struggles and successes of making the album and uses the video platform to really give fans an insight the production and thinking that go into the album. There is more in this article http://threeminds.organic.com/2009/09/unleashing_the_artist_within_t.html which goes into more depth about what Imogen is doing.

For anyone that is making music or even any businesses this seems like a good method to follow to really connect with your fans and make them fell part of everything. Which leads to more sales hopefully.

Application

The video updates are a good example of not just using video for viral video marketing, but using video marketing in a way that engages people and gives them more insight into what makes your product and how much work you put into them.

If you have a product that people can engage with you even participate in, then maybe the use of social media will create a load of evangelists for your product.